Micro-targeted videos to move the needle on Black Friday
PERFORMANCE
All Time Ads
With micro-targeted versions for the Black Friday campaign
For Centauro's Black Friday, instanteaser scaled up the production of customized creatives for each platform, including hundreds of videos with SKUs from various brands. This new approach replaced generic ads with highly relevant content, showing users exactly the products they were looking for.
The result was a significant increase in conversion potential, with some of the creatives achieving the best historical performance to date and transforming the customer journey into a more personalized and efficient experience.
